7 Digital Marketing Tips for Freelancers
If you’re a freelancer who’s just getting started with digital marketing, take this advice to heart. Digital marketing is crucial if you want to increase your online presence and attract new clients. While learning the ins and outs of digital marketing may seem intimidating at first, especially if you don’t have any formal experience in it, the tips in this article will help get you started on the right path and show you some of the most effective digital marketing strategies freelancers can use to grow their business and find more success than ever before.
1) What is digital marketing?
Digital marketing, also called internet marketing, is a very broad umbrella of marketing on any digital medium, including social media. It’s a highly dynamic and fast-paced world that utilizes multiple online channels to reach target audiences. People who work in digital marketing tend to be extremely creative, enthusiastic and very tech-savvy—making them perfect candidates for freelancing gigs. Many people who freelance do so because they want complete control over their schedule and income—and working from home lets you accomplish both with ease.
2) Finding your audience
If you are self-employed or have a small business, finding your audience is one of your most important jobs. You may not be able to afford a publicist (yet) so you have to be your own PR team. In today’s world, that means you need to do digital marketing. You can do everything from creating and running social media accounts to building an email list and developing creative marketing strategies.
3) Creating content that resonates with your audience
When you work as a freelancer, it’s vital to understand your clients’ business—their customers, their competitors, and what they need help with. To create content that resonates with your clients (and potential clients), learn everything you can about their industry. In fact, make content creation one of your service offerings; after all, you’re likely full of knowledge that could benefit a company in any number of ways. You can do a lot more than write copy.
4) Growing your social media following
Growing your social media following can be a great asset as a freelancer. With a larger network, you are more likely to get new projects or attract new clients. Here are seven tips to help you grow your social media presence
5) Creating high-quality content
When you create high-quality content, you help build trust with your readers and establish yourself as an expert in your field. With that said, it’s not always easy to write high-quality content. To do so, determine what topics are important to your audience and spend extra time researching them before publishing anything. The more knowledge you have about a topic before writing about it, the better off you’ll be. (via Elite Daily)
6) Using SEO to improve your website rankings
Search engine optimization (SEO) refers to efforts to increase your ranking on search engines such as Google, Bing and Yahoo. What’s so great about SEO? It can drive high volumes of traffic from targeted visitors who are likely to convert into customers.
7) Outsourcing when you have too much on your plate
There’s nothing wrong with outsourcing! However, if you are just starting out and want to build your business from scratch, it might be a good idea to do a lot of things yourself. For example, if you’re planning on trying to get some local press in your area (and/or neighboring areas), why not pick up that phone and call them? They may be more likely to help you out if they can hear your voice over email.